How To Rank Higher On Google In 2021
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How to Rank Higher on Google in 2021

Do you want to discover how to boost the number of visitors to your website? Who doesn't like it? As a blogger, you want your site to rank well on Google and appear in the search results for all relevant queries.

Target the Right Keywords

One of the most crucial parts of SEO is keyword research. When you want to learn how to create a blog, this should be the first thing you look into. It establishes the groundwork for your optimization and should not be overlooked. You can help Google comprehend what your content is about by targeting the right keywords. As a result, your articles are more likely to appear in search results. Here are some pointers on how to choose the correct keywords to target: a. Focus on one keyword per article: Concentrating on a single keyword allows you to laser target your essay for that particular term. b. Understand the user intent: To be successful in SEO, you must first comprehend user intent and then target keywords based on it. What exactly does "user intent" imply?Simply expressed, it refers to what the searcher expects to find when they use Google to search for those phrases. If you sell cat t-shirts on your blog, for example, you'll need to rank for keywords like buy cat t-shirt, purchase cat t-shirt, and so on. Users that are looking to buy your product will most likely see your store this way.

Focus on Low Difficulty Keywords

When choosing a keyword for your blog articles, keyword difficulty is a crucial statistic to consider. The more complex the keyword, the more strong the competition and the more tough it is to rank for. When it comes to keywords, the usual rule of thumb is to look for those with a reasonable amount of traffic and minimal competition.

Focus on Long Tail Keywords

Long tail keywords are three or four phrase keywords that are extremely unique to the product or service you're marketing. Because of the limited competition, they are often easy to rank. When a potential blog reader searches for anything specific on Google, they usually know exactly what they're looking for. You'll rank well if you can develop content that matches the search intent. You should include these keywords in the correct locations in your text, such as the title, description, and subheadings.

Use Your Keywords in the Title and Subheadings 

There's a link between the keywords in your title tag and your Google rankings. In addition, I propose that you include your major keyword and variations of it in the header tags of your article. However, don't stuff your keywords in an attempt to manipulate your site's position; this can backfire.

Write Compelling Titles and Meta Descriptions

Write Compelling Titles and Meta Descriptions: Did you realise that your page's click through rate (CTR) in the search results is also a component in Google's blog ranking? If your article is ranked third for a keyword and you get more clicks than the first, you'll eventually move up to second or first!You'll need to write titles and descriptions that grab the attention of the searcher and tempt them to click if you want to get a high CTR and stay on top. Keep in mind that you only have 55 characters for the title, so you'll want to think about it before you write it. When crafting an SEO title and meta description for your content, there are a few factors to keep in mind.

  • Don't let Google chop off your title and description. You want the searcher to have a clear understanding of your material.
  • In the title and description, include your keyword.
  • Never jam keywords into your writing; instead, make sure it sounds natural.

Make your Blog Responsive

Google employs a mobile-first indexing strategy. That implies, even if the search is on a desktop, it looks at your mobile site to determine how to rank it in search results. That means it's critical that your site performs well on mobile devices, even if desktop users account for the majority of your traffic. You'll need to use a responsive WordPress theme to accomplish this.

Optimize for Featured Snippets

Optimize for Featured Snippets: It's a good idea to optimise your blog to appear in highlighted snippets if you want to get the most out of your material. Featured snippets appear in front of the first position, usually in the form of a box containing an image, video, or table. They stand out in the search results, resulting in more clicks for you. There are four main types of featured snippets to be found:

  • Paragraph
  • List
  • Table
  • Video

Optimize Your Images to Drive More Traffic

Here's a little-known fact that most bloggers aren't aware of: If you optimise your photographs appropriately, Google Image Search can drive a lot of traffic to your blog! It's as simple as adding alt text to your photographs. To do so, right-click your image and choose an alternate text option as seen below.

Ensure that You Have User-Friendly URLs

To make sure that your URLs are user-friendly, make sure they are short and descriptive. If you're just getting started, make sure to adjust the default permalink structure so that your URL is shorter and more appealing. Use URLs that do not contain special characters or dates. They make them overly lengthy and unsightly in the process.

Improve Your Site’s Load Speed

Because page load time is a ranking issue, you'll need to make your pages load faster if you want to outrank your competitors. Even if page load speed isn't a ranking criteria, it's still crucial if you're serious about giving your readers the greatest experience possible.

Keep in mind that following these suggestions won't get you to the top spot overnight. You must be patient when it comes to SEO for blogs. Simply keep track of every change you make and track the effectiveness of your SEO approach.

Things change quickly in SEO, but if you stick to the principles, you'll still see results!